Sunday, June 18, 2006
SONY ENTERS THE D-SLR CAMERA MARKET
SONY ENTERS THE D-SLR CAMERA MARKET WITH INNOVATIVE TECHNOLOGIES TO EXPAND THE CREATIVE POSSIBILITIES
Sony is jumping into the digital single lens reflex (D-SLR) camera market with the introduction of the a (alpha) DSLR-A100 system. The system combines advanced SLR features with other Sony digital imaging innovations. With its 10.2-megapixel APS CCD image sensor, the DSLR-A100 camera is expected to have the highest resolution available in its class. It will be introduced with 19 high-quality Sony lenses, and will be compatible with most of the former Konica-Minolta Maxxum® mount lenses. The system will include a wide range of accessories as well.
Sony developed a new Dynamic Range Optimizer image analysis technology to provide exceptional picture quality and natural color reproduction, along with a new Bionz image processing engine. This new engine supports a continuous burst mode for fast-action shooting and performs intelligent power management. “Our system will be attractive to people who are ready for something beyond what’s available in D-SLR cameras today,” said James Neal, director of marketing for digital imaging products at Sony Electronics. “Sony enthusiasts who want to upgrade from point-and-shoot cameras, as well as former Konica-Minolta digital and film SLR camera users who have already made substantial investments in lenses, will welcome this initiative.”
The DSLR-A100 camera body will be available for about $900. The DSLR-A100K kit, which includes the camera body along with an 18-70mm zoom lens, will be available for about $1,000. Both ship in July'06 and will be available at SonyStyle.com, Sony Style retail stores (www.sonystyle.com/retail), and authorized dealers nationwide. Pre-orders begin online today at www.sonystyle.com/dslr.
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Key: Digital Cameras
Sony is jumping into the digital single lens reflex (D-SLR) camera market with the introduction of the a (alpha) DSLR-A100 system. The system combines advanced SLR features with other Sony digital imaging innovations. With its 10.2-megapixel APS CCD image sensor, the DSLR-A100 camera is expected to have the highest resolution available in its class. It will be introduced with 19 high-quality Sony lenses, and will be compatible with most of the former Konica-Minolta Maxxum® mount lenses. The system will include a wide range of accessories as well.
Sony developed a new Dynamic Range Optimizer image analysis technology to provide exceptional picture quality and natural color reproduction, along with a new Bionz image processing engine. This new engine supports a continuous burst mode for fast-action shooting and performs intelligent power management. “Our system will be attractive to people who are ready for something beyond what’s available in D-SLR cameras today,” said James Neal, director of marketing for digital imaging products at Sony Electronics. “Sony enthusiasts who want to upgrade from point-and-shoot cameras, as well as former Konica-Minolta digital and film SLR camera users who have already made substantial investments in lenses, will welcome this initiative.”
The DSLR-A100 camera body will be available for about $900. The DSLR-A100K kit, which includes the camera body along with an 18-70mm zoom lens, will be available for about $1,000. Both ship in July'06 and will be available at SonyStyle.com, Sony Style retail stores (www.sonystyle.com/retail), and authorized dealers nationwide. Pre-orders begin online today at www.sonystyle.com/dslr.
Read more details...
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Key: Digital Cameras
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